Advertising
Colgate developed an animated mascot — an anthropomorphic rabbit dentist named Dr. Rabbit — as a means of educating young children in the benefits of oral hygiene and of advertising their dental products. The character starred in two educational animated videos designed to encourage dental hygiene, "Dr. Rabbit's World Tour" and "Dr. Rabbit and the Legend of the Tooth Kingdom". He has since gained infamy as an Internet meme, with various videos "remixing" his speech to produce controversial or nonsensical statements.
"Gardol" was actually their trademark for the ingredient Sodium lauroyl sarcosinate, which today is an ingredient in Arm & Hammer's "Advance White" toothpaste.
Read more about this topic: Colgate (toothpaste)
Famous quotes containing the word advertising:
“Now wait a minute. You listen to me. I’m an advertising man, not a red herring. I’ve got a job, a secretary, a mother, two ex- wives, and several bartenders dependent on me. And I don’t intend to disappoint them all by getting myself slightly killed.”
—Ernest Lehman (b.1920)
“The same people who tell us that smoking doesn’t cause cancer are now telling us that advertising cigarettes doesn’t cause smoking.”
—Ellen Goodman (b. 1941)
“Remove advertising, disable a person or firm from preconising [proclaiming] its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom.”
—J. Enoch Powell (b. 1912)