Private Label Brands
Coles has five levels of generic or private label brands:
- Coles
A mid-price line, replacing the You'll love Coles brand.
- Coles Smart Buy
A budget label covering household essentials.
- Coles Finest
A premium brand, replacing the proposed George J Coles brand
- Coles Green Choice
An environment responsible range, with a donation being made to Clean Up Australia with every one of its products sold
- Coles Organic
A range of products grown and processed without the use of synthetic chemicals, fertilizers, pesticides or herbicides, approved by official certified organisations
Read more about this topic: Coles Supermarkets
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