Notable Promotions
- 4c-per-litre fuel offer: Spend $30 or more in a single transaction at either Coles, BI-LO, Pick'n'Pay Hypermarkets or Liquorland to receive a 4c discount coupon at the end of the receipt for use at Coles Express service stations. The offer extends to 6c-per-litre if you also spend $2 or more in-store at Coles Express in the one transaction. This practice has been criticised by competition law experts who argue that people pay higher petrol and grocery prices to fund these discounts.
- Shoppers can collect FlyBuys loyalty program points throughout Coles Group.
- Between 1991 and 1993, Coles Supermarkets ran a promotion in conjunction with Apple Computer and 12 major suppliers entitled "Apples for Students", where students collected grocery dockets and returned them to their participating school, and once a certain value had been reached the school would be provided with a free Macintosh computer. 70% of Australia's schools and kindergartens participated and gained more than 25,000 computers, equipment and software worth $13.6 million.
- A Giant Gift Card Giveaway ran from May to July 2009. FlyBuys members earned gift card entitlements and the chance to win cash prizes (10 x $100,000) over the promotion period. The gift card component of the offer was extended to October.
- In 2010, Coles Supermarkets ran a program called "Sports for Schools" which customers collected coupons to hand in to their school in exchange for sports equipment. The program was run again in 2011 and in 2012.
Read more about this topic: Coles Supermarkets
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