The Coles and Shell Alliance
The Coles and Shell commercial alliance involves:
Coles:
- Setting fuel and shop prices and running the business
- Management under the 'everyday needs' business within Coles Group
- Convenience and grocery merchandise provided by Coles Group's supply chain and distribution network
- Directly employing the service station staff
Shell Australia:
- Exclusive supplier of fuel, oil, lubricant and car-care products
- Leases the service station property to Coles
- Maintain its "pecten" and other Shell branding on site signage
Read more about this topic: Coles Express
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