A cold open (also called a teaser) in a television program or movie is the technique of jumping directly into a story at the beginning or opening of the show, before the title sequence or opening credits are shown. On television this is often done on the theory that involving the audience in the plot as soon as possible will reduce the likelihood of their switching away from a show during the opening commercial.
In some movies the title card does not appear until the end. In such cases one cannot refer to the entire movie as the "opening"; the term "cold open" in these instances refers to the opening moments or scenes. Likewise, in movies with excessively long pre-credits sequences, the "cold open" does not necessarily refer to the entire pre-credits sequence. For example, James Bond films often use pre-credit sequences with little or no relation to the subsequent plot; these are not considered teasers.
Read more about Cold Open: History, Nomenclature
Famous quotes containing the words cold and/or open:
“Willows last to relinquish a leaf,
curious, patient, lion-headed, tense
with energy, watching
the serene cold through a curtain
of tarnished strands.”
—Denise Levertov (b. 1923)
“The child ... stands upon a place apart, a little spectator of the world, before whom men and women come and go, events fall out, years open their slow story and are noted or let go as his mood chances to serve them. The play touches him not. He but looks on, thinks his own thought, and turns away, not even expecting his cue to enter the plot and speak. He waits,—he knows not for what.”
—Woodrow Wilson (1856–1924)