A cold open (also called a teaser) in a television program or movie is the technique of jumping directly into a story at the beginning or opening of the show, before the title sequence or opening credits are shown. On television this is often done on the theory that involving the audience in the plot as soon as possible will reduce the likelihood of their switching away from a show during the opening commercial.
In some movies the title card does not appear until the end. In such cases one cannot refer to the entire movie as the "opening"; the term "cold open" in these instances refers to the opening moments or scenes. Likewise, in movies with excessively long pre-credits sequences, the "cold open" does not necessarily refer to the entire pre-credits sequence. For example, James Bond films often use pre-credit sequences with little or no relation to the subsequent plot; these are not considered teasers.
Read more about Cold Open: History, Nomenclature
Famous quotes containing the words cold and/or open:
“Nobody saves America by sniffing cocaine,
Jiggling yr knees blankeyed in the rain,
When it snows in yr nose you catch cold in yr brain.”
—Allen Ginsberg (b. 1926)
“Parents offer an open womb. More than anyone else in your life, mothers, and sometimes fathers, can kiss it, and make it well when their grown children need to regress and repair. More than anyone else in your life, mothers, and sometimes fathers, can catch you when you start to fall. When you are in disgrace, defeat, and despair, home may be the safest place to hide.”
—Frank Pittman (20th century)