Colalife - Concept

Concept

The ColaLife concept is based on three facts:

1. You can buy a bottle of Coca-Cola almost anywhere in the world, even in the most remote regions of developing countries.
2. In these same places one in five children die before their fifth birthday from preventable causes. Most die from dehydration from diarrhea.
3. The child mortality figures have not changed significantly for at least 3 decades which would indicate that current initiatives are not working as well as they should.

ColaLife aims to use Coca-Cola’s and other companies’ distribution channels, which offer deep, local penetration in developing countries, to save lives, particularly children’s, to improve supply chains for health products, especially for the so-called Last Mile. The AidPod concept proposes filling unused space between crated bottles, to carry social products such as oral rehydration salts, vitamin A, water purification tablets and other locally determined items to remote areas. An AidPod is a wedge-shaped container that fits inside the unused space between the necks of the bottles in a crate of Coca-Cola. To be sustainable, ColaLife proposes models where local micro-enterprises, which make money out of collecting, distributing and selling crates of Coca-Cola, can also make money by delivering Aidpods. In practice, an SMS-based system could be implemented to:

1. Confirm delivery
2. Trigger micro-payments to the person who confirms delivery and to the person who delivered the AidPod