Marketing Model
Coffee News is a franchise business. Identical content is sent to franchisees in each territory, who fill the margins with advertisements from local businesses and distribute copies to participating restaurants for free. The marketing model is based on selling advertising to local businesses, who would be less likely to purchase advertising in broadly circulated publications due to higher costs and the cost inefficiency of marketing to readers who are geographically unlikely to become customers.
Read more about this topic: Coffee News
Famous quotes containing the word model:
“If the man who paints only the tree, or flower, or other surface he sees before him were an artist, the king of artists would be the photographer. It is for the artist to do something beyond this: in portrait painting to put on canvas something more than the face the model wears for that one day; to paint the man, in short, as well as his features.”
—James Mcneill Whistler (1834–1903)