Music Video
The accompanying music video, directed by Mark Romanek and produced by Aris McGarry, shows Chris Cornell on a raised platform, presumably waiting for the other members, symbolizing a singer without a band. Meanwhile, Tom Morello, Tim Commerford and Brad Wilk drive to the platform in a Chevy pickup, symbolizing a band without a singer. They take an elevator to the top of the platform where they play atop the platform with a barrage of fireworks being shot off in the background. At the end of the video, they hug, symbolizing that a new band has been formed.
The amount of fireworks released during the filming caused nearby residents to report a possible terrorist attack. This video has also been censored in some places, due to the fact that it has a large amount of flashing lights, and could cause epileptic fits with some people. At the beginning of the video "PLAY LOUD" appears on screen.
This video is available as a "director's cut" on the DVD The Work of Director Mark Romanek and has new footage inserted. There is more emphasis on the strobe lighting and fireworks during the video.
Read more about this topic: Cochise (song)
Famous quotes containing the words music and/or video:
“Great music is that which penetrates the ear with facility and leaves the memory with difficulty. Magical music never leaves the memory.”
—Thomas Beecham (1879–1961)
“We attempt to remember our collective American childhood, the way it was, but what we often remember is a combination of real past, pieces reshaped by bitterness and love, and, of course, the video past—the portrayals of family life on such television programs as “Leave it to Beaver” and “Father Knows Best” and all the rest.”
—Richard Louv (20th century)