Coca-Cola Cherry - Packaging and Marketing

Packaging and Marketing

Packaging for Coca-Cola Cherry differs greatly from country to country. In most areas, the current can and bottle label designs are based on the standard Coca-Cola label in a pink or purple hue, often with images of cherries.

On February 7, 2007, Coca-Cola launched a new campaign for the Coca-Cola Cherry brand in the U.S., resulting in a significant redesign of the product's label. Jay-Z was chosen to be the spokesman and played a part in designing the new can graphics. A new diet version, Coca-Cola Cherry Zero, was also introduced, although the original Diet Coke Cherry will remain available in 12-packs. These designs remained in place until early 2011, when a cleaner design (closer to the label designs used overseas) was introduced.