Coat of Arms of The BBC - Usage

Usage

Prior to 1986, the logo was used on a few sources, mainly BBC documentation and stationery, such as the BBC Handbook, or for some uses around some of the studios. In those occurrences, the coat of arms wouldn't be used directly, but used subtly on other furniture, such as the bollards outside New Broadcasting House, Manchester.

Following the redesign in 1986, the coat of arms was used much more frequently alongside the main logo. Some examples include:

  • In the BBC's "virtual" news set, used between 1993 and 1999, much of what was seen was computer generated using Silicon Graphics systems. The titles opened to the BBC News logo overlaid on the spinning globe. The shot widened to include the whole coat of arms and finally the whole set (of which only the newsreaders and parts of the desk were real). The coat of arms, studio lights, floor and the majority of the desk were all computer generated.
  • The generic BBC News titles prior to 1993 used a transmitter as its icon, similar to that used on the coat of arms.
  • The coat of arms featured on flags from BBC studios, and on signage for the studios themselves.
  • The BBC outtakes programme Auntie's Bloomers featured a set of large shelves with tape records, dusty corners and industrial lift shafts, meant to represent the BBC Archives. The centre of this set is Terry Wogan's desk where he provides his commentary. The floor in this central section features a large version of the coat of arms.
  • The coat of arms featured heavily on publications, including back covers and on the spines of books.

The coat of arms has since largely been superseded by the BBC blocks logo from 1997. It has not been abandoned by the corporation, but no longer appears on programmes or prominently in BBC publications, buildings or other locations.

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