Coat of Arms of Montreal - Logo

Logo

In 1981, with an attempt to modernize the city's emblems, Montreal introduced a logo for common municipal use, while the coat of arms would be reserved for the most formal of ceremonies and events. The device consists of the city's name with accent mark as found with the French spelling and a stylized rosette that is itself composed of four hearts. Officially, the type is to be in black and the rosette in red, but a few variations exist for printing purposes when the set colours would not contrast well on documents.

Greater Montreal attempted to unify the City of Montreal with the other eighty-one surrounding municipalities under one logo in 2006. The logo that was introduced consisted of a stylized 'M' meant to look, as the design firm put it, "deliberately chubby, very welcoming, like a comfy chair." However, the logo received much negative criticism for its "patchwork of hot pink, tangerine, rhubarb, turquoise and green apple", that was viewed as childish in implement and likened to clown paint, Smarties, jelly beans, garbage and even vomit. Public sentiment grew increasingly negative when it was discovered the cost of the ill-received design was $487,000 paid out from the public fund. Montreal itself continues to use the 1981 logo, and even Greater Montreal has since dropped the design they themselves introduced.

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