Coat of Arms - Traditions and Usage

Traditions and Usage

In the heraldic traditions of England and Scotland an individual, rather than a family, had a coat of arms. In those traditions coats of arms are legal property transmitted from father to son; wives and daughters could also bear arms modified to indicate their relation to the current holder of the arms. Undifferenced arms are used only by one person at any given time. Other descendants of the original bearer could bear the ancestral arms only with some difference: usually a color change or the addition of a distinguishing charge. One such charge is the label, which in British usage (outside the Royal Family) is now always the mark of an heir apparent or (in Scotland) an heir presumptive.

Because of their importance in identification, particularly in seals on legal documents, the use of arms was strictly regulated; few countries continue in this today. This has been carried out by heralds and the study of coats of arms is therefore called "heraldry". Some other traditions (e.g., Polish heraldry) are less restrictive — allowing, for example, all members of a dynastic house or family to use the same arms, although one or more elements may be reserved to the head of the house.

In time, the use of arms spread from military entities to educational institutes, and other establishments. According to a design institute article, "The modern logo and corporate livery have evolved from the battle standard and military uniform of medieval times".

In his book, The Visual Culture of Violence in the Late Middle Ages, Valentin Groebner argues that the images composed on coats of arms are in many cases designed to convey a feeling of power and strength, often in military terms. The author Helen Stuart argues that some coats of arms were a form of corporate logo. Museums on medieval armory also point out that as emblems they may be viewed as precursors to the corporate logos of modern society, used for group identity formation.

When knights were so encased in armour that no means of identifying them was left, the practice was introduced of painting their insignia of honour on their shield as an easy method of distinguishing them. Originally these were granted only to individuals, but were afterward made hereditary in England by King Richard I, during his crusade to Palestine.