History
Coast originally started in Hawkes Bay in 2002 as a local station. The history of this station dates back to 1995 as The Wireless Station broadcasting on 1530 AM and playing music from the 1930s, 1940s and 1950s; The Wireless station was operated by the Hawke's Bay Media Group. The station was rebranded as Goodtime Gold in 1998, playing music from the 1960s and 1970s and in 1999 became Gold 1530. This station was leased to The Radio Network in 2000 and was rebranded as Jammin' Oldies 1530 or JO 1530. The final rebranding of the station was to the current name Coast 1530.
In 2004 the station became voice tracked from Auckland in preparation for the station's launch in the Auckland market. On 26 April 2004, Coast launched in Auckland with the Auckland-based programme being networked back to Hawkes Bay. Later in 2004, Coast was networked to other markets around New Zealand.
All Coast stations take the same networked programme from Auckland except Hawera, which has its own local breakfast show called The 1557 Breakfast. This show was originally played on Newstalk ZB in the Hawera region when Newstalk ZB broadcast on 1557 AM. After Newstalk ZB in Hawera moved to 1278 AM, this show was dropped and replaced with the Auckland-based show but later picked up by Coast.
That's the Story hosted by Ronnie Mackie is played between 7.00 am and 8.00 am on Sunday mornings where it was played on Classic Hits FM.
The breakfast host since the station's foundation, well-known radio veteran Mike Oliver, left the station in early 2011. 10 am – 3 pm host Jacqui Taite, who had also been with the station since its foundation, also left the station at the end of 2011. They were replaced by Brian Kelly and Gael Ludlow, respectively. As of 2013 the Drive show will be presented by John (Boggy) McDowall who has been presenting the local breakfast show on Southland's Classic Hits and the stations predecessor 4ZA since 1979. Murray Lindsay will be hosting the Morning show starting from 2013.
In 2011 the original 1530AM frequency leased by The Radio Network and used to start the first Coast Station in Hawkes Bay was returned to its original owners. Coast moved to 1584AM in Hawkes Bay and currently 1530AM is being used to once again broadcast The Wireless Station, with a format of music from the 1950's to the 1970's.
It is expected that the Hawke's Bay station will move to 106.3FM in the near future and station to start broadcasting in Blenheim on 1539AM.
Read more about this topic: Coast (New Zealand Radio)
Famous quotes containing the word history:
“Racism is an ism to which everyone in the world today is exposed; for or against, we must take sides. And the history of the future will differ according to the decision which we make.”
—Ruth Benedict (1887–1948)
“The history of reform is always identical; it is the comparison of the idea with the fact. Our modes of living are not agreeable to our imagination. We suspect they are unworthy. We arraign our daily employments.”
—Ralph Waldo Emerson (1803–1882)
“To history therefore I must refer for answer, in which it would be an unhappy passage indeed, which should shew by what fatal indulgence of subordinate views and passions, a contest for an atom had defeated well founded prospects of giving liberty to half the globe.”
—Thomas Jefferson (1743–1826)