Media
The Coachella Valley, under the title "Palm Springs", is a distinct Nielsen and Arbitron ratings market, with eight local television stations and twenty radio stations. The first television station in the Coachella Valley is KMIR channel 6 by John Conte and Bob Hope, the NBC affiliate premiered in 1968 remains on the air as the desert's longest running TV station. KPLM (which later became KESQ, the Coachella Valley's current ABC affiliate) went on the air later with a party that made national headlines; it was founded by Robert E. Leonard. The station later made national news and garnered late night jokes from Johnny Carson and Bob Newhart when the station manager accidentally ran on air a pornographic movie.
Cable subscribers under Time Warner can receive Los Angeles area television channels as part of basic cable service. Satellite television and satellite radio are available as well. The eastern Coachella Valley can receive Mexican television from Mexicali, 90 miles away.
In radio, the Morris Corporation-owned Desert Radio Group of Palm Springs owns three AM and three FM radio stations; RM Broadcasting of Palm Springs is the largest in terms of FM ownership with four stations: KPLM "K-Palm", KJJZ "KJ-Jazz", KAJR "the Oasis" and KMRJ "The Heat"; and R&R Broadcasting of Palm Springs, the only other independent group other than RR Broadcasting, owns three AM and two FM stations with negotiations solidified to close the purchase of their newest station, KWXY-FM. The group currently owns the AM signal KPTR and the FM station merged with the other station KDES 104.7 moved to 98.5 on the FM dial.
In newsprint, the Gannett Company-owned The Desert Sun is the local daily paper; the Los Angeles Times and the Riverside Press-Enterprise is also sold there (Gannett also operates the Desert Post Weekly). The Desert Valley Star Weekly is an independent alternative weekly that covers the Coachella Valley, and the Desert Entertainer is a calendar-type entertainment weekly produced by Hi-Desert Publishing. The area's most known publication, Palm Springs Life caters to the valley's rich and famous elites, while The Sun Runner Magazine covers the California desert region, including the Coachella Valley. A number of periodicals cover the area's LGBT community, including The Bottom Line Magazine (located in Palm Springs) and In Magazine. The Coachella Valley also has an Coachella Valley Art Scene Blog for the younger community.
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Famous quotes containing the word media:
“Never before has a generation of parents faced such awesome competition with the mass media for their children’s attention. While parents tout the virtues of premarital virginity, drug-free living, nonviolent resolution of social conflict, or character over physical appearance, their values are daily challenged by television soaps, rock music lyrics, tabloid headlines, and movie scenes extolling the importance of physical appearance and conformity.”
—Marianne E. Neifert (20th century)
“One can describe a landscape in many different words and sentences, but one would not normally cut up a picture of a landscape and rearrange it in different patterns in order to describe it in different ways. Because a photograph is not composed of discrete units strung out in a linear row of meaningful pieces, we do not understand it by looking at one element after another in a set sequence. The photograph is understood in one act of seeing; it is perceived in a gestalt.”
—Joshua Meyrowitz, U.S. educator, media critic. “The Blurring of Public and Private Behaviors,” No Sense of Place: The Impact of Electronic Media on Social Behavior, Oxford University Press (1985)