Club Nintendo - Loyalty Program - Europe

Europe

Club Nintendo in Europe was launched as Nintendo VIP 24:7 on May 3, 2002, to coincide with the European launch of the Nintendo GameCube. It promised exclusive news, reviews, previews and forums to members. However, because released titles are often delayed in European countries (usually due to localization), the exclusive features could be often found elsewhere on the internet. To coincide with the release of the Wii, VIP 24:7 was renamed to Club Nintendo and adopted the Japanese Club Nintendo logo.

The Club Nintendo of Europe features a Star Points system where members can exchange stars earned by registering games and consoles for items in the Stars Catalogue, and for Wii Points to use in the Wii Shop Channel, which are available only in sets of 100, 300, 500 and 1000 Points. Originally, a maximum of two Wii Points Cards per day per account was available for purchase; this later changed to one a day. Since September 2008, stars can also be used to buy singles and albums at the music online store emusu.com. At the time of writing, June 2010, music download vouchers no longer appear in the Club Nintendo Stars Catalogue, and the actual download site www.emusu.com/backstage is unavailable

Members enter PIN codes found on inserts included with certain games and hardware to earn stars. These can range from 100 to 1000 stars in value. Upon registering as a member on Nintendo of Europe's website, one is rewarded with 250 stars. Encouraging other people to register with Nintendo of Europe earns members 250 stars per sign-up. After registering, members can choose to receive special emails from Nintendo, which can include surveys which also reward members with stars. Daily visits to the website also once earned members 5 stars per day, but this was later removed.

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