Clothing in India - Contemporary Clothing

Contemporary Clothing

Western clothing made its foray into the Indian society during the times of the British Raj. Indian professionals opted to wear western clothing due to its relative comfort or due to regulations set then. By the turn of the 21st century, both western and Indian clothing had intermingled creating a unique style of clothing for the typical urban Indian population. Women started wearing more comfortable clothing and exposure to international fashion led to a fusion of western and Indian styles of clothing. Following the economic liberalisation, more jobs opened up, and created a demand for formal wear.

Women's clothing nowadays consist of both formal and casual wear such as gowns, pants, shirts and tops. Traditional Indian clothing such as the kurti have been combined with jeans to form part of casual attire. Fashion designers in India have blended several elements of Indian traditional designs into conventional western wear to create a unique style of contemporary Indian fashion. Both skirts and jeans are worn extensively by women in and around urban areas.

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