Brands
The Clorox Company currently owns a number of other well-known household and professional brands across a wide variety of products, among them:
- Brita water filtration systems (only North and South America)
- Burt's Bees natural cosmetics and Personal Care products
- Fresh Step, Scoop Away and Ever Clean cat litters
- Formula 409 hard surface cleaners
- Glad storage bags, trash bags, Press'n Seal, and GladWare containers (joint venture with P&G as 20% minority shareholder)
- Green Works natural cleaners
- Hidden Valley Ranch, Kitchen Bouquet, and KC Masterpiece salad dressings and sauces
- Kingsford charcoal
- Liquid-Plumr drain cleaner
- Pine-Sol, Tilex, and S.O.S cleaning products
- The iRobot Scooba floor-cleaning robot's standard cleaning solution is manufactured by Clorox
For historical reasons, in some markets the company's namesake bleach products are currently sold under regional brands. Clorox acquired the Javex line of bleach products sold in Canada, and similar product lines in parts of Latin and South America, from Colgate-Palmolive in late 2006. In Canada, where Clorox-branded products were not previously available, the acquired products were briefly known as "Javex by Clorox", but have since fully transitioned to Clorox.
Clorox's Net Sales by Geographic Regions from 2005 to 2007
| Geographic Region (in millions) | 2007 | 2006 | 2005 |
| Foreign | 870 | 766 | 696 |
| United States | 3,977 | 3,878 | 3,692 |
The Clorox brand started on May 3, 1913, when five entrepreneurs, Archibald Taft, Edward Hughes, Charles Husband, Rufus Myers, and William Hussey each invested $100 a piece to set up the first commercial scale liquid bleach factory in the United States, on the east side of San Francisco Bay. Bleach is a chemically combined substance that is used to remove or lighten color usually by oxidation. Many ingredients make up Clorox bleach but the main ingredients are water, sodium hypochlorite (used to whiten and kill bacteria), sodium chloride(also known as salt), Sodium carbonate (removes alcohol and grease stains), sodium hydroxide (removes soils that are fatty, oily, or acidic), and sodium polyacrylate.
Read more about this topic: Clorox
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