Black Hat Perspective
Increasingly, for a page without natural popularity due to compelling or rewarding content to rank well in the search engines, webmasters design pages solely for the search engines. This results in pages with too many keywords and other factors that might be search engine "friendly", but make the pages difficult for actual visitors to consume. As such, black hat SEO practitioners consider cloaking to be an important technique to allow webmasters to split their efforts and separately target the search engine spiders and human visitors. Cloaking allows user experience to be high while satisfying the necessary minimum keyword concentration to rank in a search engine.
IP Cloaking refers to the ability to send the same email multiple times. IP Cloaking is used to maintain the integrity of an Email Token and a corresponding SendMail Server. Batch emails are released with huge email lists. As email addresses in the list are returned due to failure, the IP Address must be randomized to prohibit being flagged for spam. IP Cloaking is used in this stage of email blitzing as a tool to build a list. Once a list is built, the IP Address no longer needs Cloaking because the list contains real email addresses.
In September 2007, Ralph Tegtmeier and Ed Purkiss coined the term "mosaic cloaking" whereby dynamic pages are constructed as tiles of content and only portions of the pages, javascript and CSS are changed, simultaneously decreasing the contrast between the cloaked page and the "friendly" page while increasing the capability for targeted delivery of content to various spiders and human visitors.
Read more about this topic: Cloaking
Famous quotes containing the words black, hat and/or perspective:
“This is the end, the redemption from Wilderness, way for the
Wonderer, House sought for All, black handkerchief washed clean by
weeping—page beyond Psalm—Last change of mine and Naomi—to Gods perfect Darkness—Death, stay thy phantoms!”
—Allen Ginsberg (b. 1926)
“Few colors last; with their eternal thirst, time and light suck on them, and they bleach the black doctor’s hat until it’s grey like a dunce’s cap.”
—Franz Grillparzer (1791–1872)
“Egoism is the law of perspective as it applies to feelings, according to which what is closest to us appears to be large and weighty, while size and weight decrease with our distance from things.”
—Friedrich Nietzsche (1844–1900)