Black Hat Perspective
Increasingly, for a page without natural popularity due to compelling or rewarding content to rank well in the search engines, webmasters design pages solely for the search engines. This results in pages with too many keywords and other factors that might be search engine "friendly", but make the pages difficult for actual visitors to consume. As such, black hat SEO practitioners consider cloaking to be an important technique to allow webmasters to split their efforts and separately target the search engine spiders and human visitors. Cloaking allows user experience to be high while satisfying the necessary minimum keyword concentration to rank in a search engine.
IP Cloaking refers to the ability to send the same email multiple times. IP Cloaking is used to maintain the integrity of an Email Token and a corresponding SendMail Server. Batch emails are released with huge email lists. As email addresses in the list are returned due to failure, the IP Address must be randomized to prohibit being flagged for spam. IP Cloaking is used in this stage of email blitzing as a tool to build a list. Once a list is built, the IP Address no longer needs Cloaking because the list contains real email addresses.
In September 2007, Ralph Tegtmeier and Ed Purkiss coined the term "mosaic cloaking" whereby dynamic pages are constructed as tiles of content and only portions of the pages, javascript and CSS are changed, simultaneously decreasing the contrast between the cloaked page and the "friendly" page while increasing the capability for targeted delivery of content to various spiders and human visitors.
Read more about this topic: Cloaking
Famous quotes containing the words black, hat and/or perspective:
“I asked her if she wanted to go to the movies that night. She laughed again and told me that she felt like seeing a Fernandel movie. When we got dressed, she seemed very surprised to see me wearing a black tie and asked me if I was in mourning. I told her that my mother was dead. Since she asked me since when, I answered, “Since yesterday”.”
—Albert Camus (1913–1960)
“Jargon is the verbal sleight of hand that makes the old hat seem newly fashionable; it gives an air of novelty and specious profundity to ideas that, if stated directly, would seem superficial, stale, frivolous, or false. The line between serious and spurious scholarship is an easy one to blur, with jargon on your side.”
—David Lehman (b. 1948)
“All things being equal, I would choose a woman over a man in order to even the balance of power, to insinuate a different perspective into the process, to give young women something to shoot for and someone to look up to. But all things are rarely equal.”
—Anna Quindlen (b. 1952)