Fragrances
Clinique's original fragrance is Aromatics Elixir. It was created in 1971 and is classified as a chypre-floral fragrance. The fragrance continues to be sold today but has since had newer additions to the family. The original aromatics elixir was in parfum concentration, which meant it can last a long time and is housed in an opaque bottle. About 10 years ago, Clinique launched Aromatics Elixir Eau De Toilette, a lighter version of the original fragrance, housed in a transparent bottle. Sometime later, the brand launched Aromatics Elixir Sensual Elixir, which the fragrance was in a gel like form, with a stopper for one to gently tap some of it onto the skin. This proof to be unpopular and was discontinued soon after. International A-list actress Cate Blancette once said in a magazine interview that she was a fan of the fragrance. The company constantly create line-extension for this fragrance in the form of candles and solid perfumes and these were mostly for a limited period only.
Clinique's second fragrance was Wrappings, which had a light, clean smell. This lasted for several years but due to various business reasons it got discontinued and would only appear from time to time, like during Christmas as part of the fragrance set.
Clinique introduce another new fragrance called Simply Clinique but this fragrance wasn't popular and was quietly discontinued after sometime.
Happy, Clinique's best-selling women's fragrance, was introduced in 1997. The fragrance was named after the creative director at Clinique, Jim Nevins, was watching a biography of Judy Garland on the A&E channel one night and the song came on, "Come On Get Happy". Nevins claims he thought to himself, "Who doesn't want to be happy?" For trademark purposes however, the single word Happy could not be used and as a result the perfume is called "Clinique Happy", a name that combines the house brand name and the product name in what the industry refers to as a "lockup."
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