Click IT or Ticket - Success of Click IT or Ticket

Success of Click It or Ticket

The campaign is deemed a success by proponents in terms of increasing seat belt use. A survey conducted by Public Opinion Strategies found that 83% of 800 United States citizens surveyed had seen, read, or heard about the Click It or Ticket campaign.

Figures released by the U.S. Department of Transportation after amplifying the advertising and enforcement campaign on May 19, 2003 indicated that "National belt use among young men and women ages 16-24 moved from 65% to 72%, and 73% to 80% respectively, while belt use in the overall population increased from 75% to 79%."

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