Relaunch
In March 2007, CleanFlicks announced by email to former customers that they were relaunching their rental services based on a new business model. Earlier in 2007, CleanFlicks had explored by email to, and online polling of, former customers the possibility of relaunching based on an unedited movie-rental business model. As a result, rather than renting content-edited DVDs, CleanFlicks now offers DVD releases of unedited modern and classic movies.
CleanFlicks' inventory now contains "ONLY Movies You Can Trust". Movies rented from the company "will contain no nudity, no graphic violence, and no sexual content."
Former customers' accounts have been retained in the CleanFlicks database, allowing those customers as well as the general public to resume their patronage of CleanFlicks using a "movies-out-at-a-time" tiered structure as before.
Read more about this topic: Clean Flicks