Branding
The Classic Gold jingles were resings of classic PAMS jingles, making the station sound more like an offshore pirate of the 60s - a sound familiar to Programme Director Keith Skues - himself a veteran of Radio Caroline and Radio London. The station even had its own version of the "Sonovox waltz" as used by Radio London, this was heard usually every hour just before the news.
The Great Yorkshire Radio jingles were re-sings of the Great North Radio package produced by Alfasound, they also used the same slogans.(40 Years of Hits) At this time the station logo used the same font style as its sister station GNR too.
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