Claro Americas - Claro Colombia

Claro Colombia

While Claro has developed a large market share in Colombia, the data for "prepaid" customers shows that Claro has lost a substantial percentage of market-share to competing service providers, Tigo and Movistar; this might be due to Claro's position as the most expensive per-minute service provider in the country's prepaid market. Both Tigo and Movistar offer prepaid customers flat-rate per-minute plans for calls placed to all mobile service providers and landlines within Colombia (229 pesos and 199 pesos per minute, respectively). The cheapest per-minute rate for Claro prepaid customers is 249 pesos per minute; a rate that is delivered for only nine "preferred Claro numbers". The per minuite rates increase dramatically for calls placed to Claro numbers not on a customers ¨Preferred¨ list and all calls placed to other cell phone providers or land line numbers. If the current trend in prepaid market share shift continues, Claro will drop to third place in Colombia´s prepaid cell phone market by mid 2013.