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In July 2005, Microsoft Corporation came under fire when it revealed that their anti-spyware product would no longer quarantine Claria software as "spyware" (though it still offered users the option to remove the software). Microsoft was reportedly contemplating the purchase of Claria, which many consumers felt to be a conflict of interest. Other spyware-reporting agencies, such as Computer Associates and Panda Software's TruPrevent Technologies, still label Claria products as both adware and spyware.
In March 2006, Claria claimed that it would be exiting the adware business and focusing on personalized search technology. On July 1, 2006, Claria ceased displaying pop-up ads. Around this time, a new company NebuAd was formed with some former Claria employees with another approach to targeted advertisements. On April 21, 2008, Claria sold the gator.com domain.
In October, 2008, rebranded as Jelly Cloud, the company quietly shut down.
Today, Claria's former senior management team occupy a variety of leadership roles throughout the online marketing industry. Scott VanDeVelde, Claria's last CEO and former Chief Revenue Officer, is now Chief Revenue Officer at Dotomi, an online advertising firm specializing in personalized media. Scott Eagle, Claria's former Chief Operating Officer and Chief Marketing Officer, joined eHarmony, an online dating company, as Chief Marketing Officer. Former CEO Jeff McFadden and former VP of Business Development Mitchell Weisman are now part of the leadership team at LifeStreet Corporation, the largest ad network on Facebook - though at LifeStreet McFadden's and Weismans roles are now reversed, with Weisman as CEO and McFadden as EVP. Tony Martin, Claria's former VP of Engineering, ran engineering and operations at Playlist. Claria's former VP Engineering and Analytics, Dominic Bennett, and Claria's Senior Director of Finance Dennis Jang, are now part of the leadership team at Turn, a leading online advertising DSP, as VP Engineering and VP Finance respectively. Former Claria CTO, Mark Pennell, is now a senior software engineer at Demand Media.
Read more about this topic: Claria Corporation
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