Ratings
The CITV channel launched with a full-day average of 33,000 viewers and a 2.5% share of the child audience. This put it ahead of its major commercial rivals Cartoon Network (20,000, a 1.5% share), Boomerang (28,000 a 2.1% share) and Nickelodeon (26,000 a 2.0% share). The channel peaked at 16:30 with Bratz gaining 51,000 viewers and a 3.6% share. The channel took a 0.2% audience share in its first week compared to: CBBC 0.6, Cartoon Network 0.4, Boomerang 0.4% and CBeebies 1.4%. Its overall ratings share for March 2006 was 0.1%; by April 2006 this had risen to 0.2%, 0.3% followed in May. In August 2006, the channel became the most popular commercial kids channel between 06:00 and 18:00.
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