CITV - Programming

Programming

Programming between 06:00 and 09:25 is controlled by ITV Breakfast (previously GMTV), who, having rebranded the vast majority of their GMTV children's output as CITV, now use the space to simulcast their programming at weekends on the ITV Network and CITV Breakfast on weekdays. ITV takes over at 09:25, controlling the rest of the day's programming. When it first launched, GMTV used to sell all the airtime for the channel, making it the first ITV plc-owned channel not to be sold by the in-house sales team. Airtime sales have now been taken back in-house by ITV.

ITV's output for the channel includes many well-established programming from the long-running afternoon slot on ITV, such as My Parents Are Aliens, Jungle Run, Art Attack, as well as current programming such as Sooty, Horrid Henry and Bookaboo. Originally on weekdays, the channel broadcasts mainly pre-school programming in the day (except during the school holidays), and programmes for school children in the late afternoon and early evening to cater for the available audience. Some of the programmes that air are sourced from the likes of Disney, Nickelodeon and Cartoon Network.

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