Cinerama - Single-Film "Cinerama"

Single-Film "Cinerama"

Rising costs of making three-camera widescreen films caused Cinerama to stop making such films in their original form shortly after the first release of How the West Was Won. The use of Ultra Panavision 70 for certain scenes (such as the river raft sequence) later printed onto the three Cinerama panels, proved that a more or less satisfactory wide screen image could be photographed without the three cameras. Consequently, Cinerama discontinued the three film process, with the exception of a single theater (McVickers' Cinerama Theatre in Chicago) showing Cinerama's Russian Adventure, an American-Soviet co-production culled from footage of several Soviet films shot in the rival Soviet three-film format known as Kinopanorama in 1966.

Cinerama continued through the rest of the 1960s as a brand name used initially with the Ultra Panavision 70 widescreen process (which yielded a similar 2.76 aspect ratio to the original Cinerama, although it did not simulate the 146 degree field of view.) Optically "rectified" prints and special lenses were used to project the 70 mm prints onto the curved screen. The films shot in Ultra Panavision for single lens Cinerama presentation were It's a Mad, Mad, Mad, Mad World (1963), Battle of the Bulge (1965), The Greatest Story Ever Told (1965), The Hallelujah Trail (1965) and Khartoum (1966).

The less wide but still spectacular Super Panavision 70 was used to film the Cinerama presentations Grand Prix (1966), 2001: A Space Odyssey (1968) (which also featured scenes shot in Todd-AO and MCS-70), Ice Station Zebra (1968) and Krakatoa, East of Java (1969) (which also featured scenes shot in Todd-AO).

The other 70mm systems used for single film Cinerama (Sovscope 70 and MCS-70) were similar to Super Panavision 70. Some films were shot in the somewhat lower resolution Super Technirama 70 process for Cinerama release, including Circus World (1964) and Custer of the West (1967).

In the late 1960s and early 1970s, the Cinerama name was used as a film distribution company, ironically reissuing single strip 70 mm and 35 mm Cinemascope reduction prints of This Is Cinerama (1972).