Vera Cruz
The Cinematográfica Vera Cruz is a production company founded during the forties and most notable for its output during the following decade. It is in this period that Lima Barreto's classic O Cangaceiro is produced. The movement was named after a large production studio. American genre films were popular in Brazil and filmmakers began emulating them. The western and the detective film were particularly popular. The desire to create American-esque films led to the creation of large scale Hollywood style studios. These films were highly commercialized, which led some directors to begin experimenting with independent cinema. This movement away from commercialized Vera Cruz style films came to be called Cinema Novo, or New Cinema. Vera Cruz eventually bankrupted and closed.
Read more about this topic: Cinema Of Brazil
Famous quotes containing the word vera:
“Life’s like a ball game. You gotta take a swing at whatever comes along before you wake up and find out it’s the ninth inning.”
—Martin Goldsmith, and Edgar G. Ulmer. Vera (Ann Savage)