History
The fireworks display was first organized in 1977 to celebrate the 10 year anniversary of rock and roll radio station WEBN (frequency 102.7). This has now evolved into an all day event is held every year on the day before Labor Day. The corporate sponsors are WEBN and Cincinnati Bell. This agreement started in May 2007, ending a 17 year partnership with Toyota. In 2010, CarMax has come on board as a corporate title sponsor of Riverfest. The CarMax Riverfest is filled with many activities and ends with a gathering on the banks of the Ohio River in Cincinnati, Ohio, Covington, Kentucky, and Newport, Kentucky to watch a spectacular fireworks show. The fireworks are provided by Rozzi's Famous Fireworks Inc. The show attracts nearly 500,000 to the area every year. Over 2,500 boats jam the river to get a front row seat for the show, and the river is patrolled by the US Coast Guard, Kentucky Department of Fish and Wildlife, Ohio Department of Natural Resources, and local units from Cincinnati, and Covington. The river is normally closed between the Roebling Suspension Bridge and the Big Mac (Interstate 471) bridge.
Read more about this topic: Cincinnati Bell/WEBN Riverfest
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“The history is always the same the product is always different and the history interests more than the product. More, that is, more. Yes. But if the product was not different the history which is the same would not be more interesting.”
—Gertrude Stein (1874–1946)
“Both place and time were changed, and I dwelt nearer to those parts of the universe and to those eras in history which had most attracted me.”
—Henry David Thoreau (1817–1862)