Notability
Churumuri has made news a few times. The blog's campaign to secure governmental recognition for the writer R.K. Narayan in his home town in the centenary year of his birth drew the attention of the historian Ramachandra Guha and later found a mention in The Hindu Sunday Magazine by Narayan's biographer, N. Ram. Eventually the campaign reached the governor of Karnataka, T.N. Chaturvedi.
Churumuri's discussion of an Art of Living Foundation seminar was one of its most viewed posts, as was its discussion of Field Marshal Sam Manekshaw's funeral. An analysis
When the Vijaya Karnataka Group was purchased by the Times of India Group, the blog hosted a discussion with rumours, theories and intrigue surrounding the takeover. Some commentators seemed to be pseudonymous journalists working for either group. of The Hindu in Bangalore attracted were popularity inflection points as well.
The blog debated Australian wicketkeeper-batsman Adam Gilchrist and the squash ball controversy and was mentioned in a sample of bloggers' reactions to N. R. Narayana Murthy's remarks about the national anthem.
However, Churumuri has been criticised by some journalists and readers as being too 'racist' by putting the interest of certain sections of the Brahmin community above people from the rest of the country. It has also been criticised for trying to make South Indian businessmen and media figures appear larger than what they really are. For example, Churumuri's regular use of the word 'World Famous' to describe any South Indian subject, especially a Kannada subject, has come under serious criticism from various quarters. Also, other media and current affairs blogs based out of Mumbai and Delhi, which are neutral and not focused on 'race', have never been acknowledged by Churumuri as worthy contenders although they have much better content.
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