Production
The film was part of a deliberate attempt by the Rank Organisation to break into the American market, following the path blazed with films like Henry V (1944) and Caesar and Cleopatra (1945). John Woolf, head of international distribution for Rank, said in 1946 that:
Before we smacked Henry V and Caesar and Cleopatra into the American Markets, we were getting a poor showing in the United States. Although the most optimistic figures have been put out in London about the achievements of Henry and Caesar, in fact they have had to fight hard to make their way. The important thing to remember is this— that these big films enabled us to break through the highly controlled theatre circuits in America. We are using them as a spearhead to get a showing of British films.
Read more about this topic: Christopher Columbus (1949 Film)
Famous quotes containing the word production:
“The production of obscurity in Paris compares to the production of motor cars in Detroit in the great period of American industry.”
—Ernest Gellner (b. 1925)
“The repossession by women of our bodies will bring far more essential change to human society than the seizing of the means of production by workers.”
—Adrienne Rich (b. 1929)
“It is part of the educator’s responsibility to see equally to two things: First, that the problem grows out of the conditions of the experience being had in the present, and that it is within the range of the capacity of students; and, secondly, that it is such that it arouses in the learner an active quest for information and for production of new ideas. The new facts and new ideas thus obtained become the ground for further experiences in which new problems are presented.”
—John Dewey (1859–1952)