Production
The film was part of a deliberate attempt by the Rank Organisation to break into the American market, following the path blazed with films like Henry V (1944) and Caesar and Cleopatra (1945). John Woolf, head of international distribution for Rank, said in 1946 that:
Before we smacked Henry V and Caesar and Cleopatra into the American Markets, we were getting a poor showing in the United States. Although the most optimistic figures have been put out in London about the achievements of Henry and Caesar, in fact they have had to fight hard to make their way. The important thing to remember is this— that these big films enabled us to break through the highly controlled theatre circuits in America. We are using them as a spearhead to get a showing of British films.
Read more about this topic: Christopher Columbus (1949 Film)
Famous quotes containing the word production:
“The myth of unlimited production brings war in its train as inevitably as clouds announce a storm.”
—Albert Camus (1913–1960)
“The production of too many useful things results in too many useless people.”
—Karl Marx (1818–1883)
“The society based on production is only productive, not creative.”
—Albert Camus (1913–1960)