Christmas Seal - Christmas Seals in The United States

Christmas Seals in The United States

They were introduced to the United States by Emily Bissell in 1907, after she had read about the 1904 Danish Christmas Seal in an article by Danish-born Jacob Riis, a muckraking journalist and photographer. Bissell hoped to raise money for a sanitarium on the Brandywine Creek in Delaware. Bissell went on to design a Delaware Local Christmas Seal in 1908. Local Christmas Seals have existed alongside national issues in the US since 1907, and are catalogued by Christmas Seal & Charity Stamp Society.

By 1908, Bissell's idea grew to a national program administered by the National Association for the Study and Prevention of Tuberculosis (NASPT) and the American National Red Cross. The seals were sold at post offices, initially in Delaware at 1 cent each. Net proceeds from the sales would be divided equally between the two organizations. By 1920, the Red Cross withdrew from the arrangement and sales were conducted exclusively by the NASPT, then known as the National Tuberculosis Association (NTA). Various promotional schemes were tried: in 1954 the small town of Saranac Lake, New York (home of the Adirondack Cottage Sanitarium) won a nationwide competition selling Christmas Seals, the reward for which was hosting the world premiere of the Paul Newman film, The Silver Chalice; the cast participated in a parade in the town's annual winter carnival.

After World War II with the development of the antibiotic streptomycin TB became a curable disease, although it would be decades before it could be considered under control in developed countries. To reflect the expanding scope of the organization's goals, the name was changed to the National Tuberculosis and Respiratory Disease Association in the late 1960s. The NTRDA became the American Lung Association in 1973, though the 1974 seals continue to show the NTRDA inscription on the sheet margin.

Today the Christmas Seals benefit the American Lung Association and other lung related issues. Tuberculosis was declining, but recently has been on the rise. TB is still one of the most common major infectious diseases in the world.

In 1987 the American Lung Association acquired a trademark for the term "Christmas Seals" to protect their right to be the sole US national fundraising Association to issue them. Of course, this trademark would not apply to Christmas Seals issued outside the US or local and regional Christmas Seals, used in the US by many organizations since 1907 when the Kensington Dispensary in Philadelphia PA issued their own local Christmas Seal.