Christina Aguilera - Other Ventures

Other Ventures

In 2000, Aguilera was the face for make-up line Fetish where she worked in choosing colors and packaging for the line. She ended her contract the following year. Throughout her career Aguilera has endorsed several brands, including Skechers, Mercedes-Benz, Verizon Wireless, and soft drink giants Coca-Cola and Pepsi in 2001 and 2006, respectively. She became the muse and model for fashion house Versace appearing in a campaign for the 2003 fall line. In 2004, Aguilera earned £200,000 (about $300,000) for opening the summer sale at London's Harrods store which took in record breaking profits during the four week period. In 2005, she was reportedly paid $3.6 million to sing a three song set for Russian billionaire Andrey Melnichenko's wedding. Aguilera signed a contract with European cell phone operator Orange to promote the new Sony Ericsson Walkman phone during the 2006 World Cup. In 2010, Aguilera was paid $1 million by investor Charles Brandes to perform at a private party.

In 2008, jewelry designer Stephen Webster and close friend of Aguilera released "Shattered", a collection of sterling silver pieces, through Neiman Marcus and Bergdorf Goodman. Aguilera, who inspired the collection, was featured as a Hitchcock heroine saying, "Working together on this campaign and collection has been an incredible experience. I am honored to be a part of it all." They reprised their work together for Webster's 2009 spring line. In 2011, Aguilera attended São Paulo Fashion Week to premiere her new line of clothing for Brazilian department store C&A which launched in April.

Aguilera released two fragrances throughout Europe, the first one Xpose, was released in late 2004 and sold relatively well. Through Procter and Gamble Aguilera released her signature fragrance, Simply Christina in 2007. In Christmas 2007, the fragrance became the number one perfume in the UK, and later in 2009 it became the 4th best selling perfume in the UK, and Germany where it topped sales for the year. The perfume won as the people's choice for favorite celebrity fragrance at the annual UK Fifi Awards 2008. She released her third fragrance, Inspire, accompanied with a body care collection, on September 1, 2008. The perfume hit shelves in the US, Canada, Latin America, Asia and Northern and Eastern Europe. It was Aguilera's first fragrance released outside of Europe. Her worldwide ad campaign included a television ad shot by David LaChapelle and was released in the US through Macy's department stores. The release coincided with Macy's 150th anniversary which featured Aguilera in commemorative photos. She released her fourth fragrance By Night in October, which became the third best selling fragrance in the UK in 2009. Both “By Day“ and “By Night“ were nominated for Best Perfume of the Year at the FIFI Awards 2011. The range was further augmented by Royal Desire in 2010, and Secret Potion the following year.