Marketing
Cholula is marketed in the United States as The Flavorful Fire, sponsoring a variety of professional sporting venues and competitions. Cholula is served as the "Official Hot Sauce" in concessions at motorsports events including the Toyota Grand Prix of Long Beach and Coca-Cola 600. Cholula has sponsored collegiate football and tailgating promotions at the Rose Bowl, Sun Devil Stadium and Huskies Stadium. The brand is also well established as a wintersports sponsor, partnering with snowboarding competitions including the Cholula Triple Air Show.
In March 2007, Cholula partnered with national pizza chain Papa John's, offering complimentary hot sauce packets with every order.
In June 2010, Cholula launched a print advertisement campaign designed by JWT Singapore under the slogan "Rescue Food."
On The Franchise (TV series), Brian Wilson, closing pitcher for San Francisco Giants named Cholula as one of the best sauces.
Cholula is also one of the major sponsors for the New York Mets, Chicago Cubs, Washington Nationals, and Miami Marlins.
Read more about this topic: Cholula Hot Sauce