Choice Architecture

Choice architecture describes the way in which decisions may (and can) be influenced by how the choices are presented (in order to influence the outcome), and is a term used by Cass Sunstein and economist Richard Thaler in the 2008 book Nudge: Improving Decisions about Health, Wealth, and Happiness. Parallels are drawn between choice architecture and traditional architecture.

Read more about Choice Architecture:  'Choice Architecture' Concept, Terminology, See Also

Famous quotes containing the words choice and/or architecture:

    When there is a choice about it, a great sacrifice is preferable to a small sacrifice, because we compensate ourselves for a great one with self-admiration, which is not possible with a small one.
    Friedrich Nietzsche (1844–1900)

    In short, the building becomes a theatrical demonstration of its functional ideal. In this romanticism, High-Tech architecture is, of course, no different in spirit—if totally different in form—from all the romantic architecture of the past.
    Dan Cruickshank (b. 1949)