Choice architecture describes the way in which decisions may (and can) be influenced by how the choices are presented (in order to influence the outcome), and is a term used by Cass Sunstein and economist Richard Thaler in the 2008 book Nudge: Improving Decisions about Health, Wealth, and Happiness. Parallels are drawn between choice architecture and traditional architecture.
Read more about Choice Architecture: 'Choice Architecture' Concept, Terminology, See Also
Famous quotes containing the words choice and/or architecture:
“... given a choice between hearing my daughter say “I’m pregnant” or “I used a condom,” most mothers would get up in the middle of the night and buy them herself.”
—Joycelyn Elders (b. 1933)
“In short, the building becomes a theatrical demonstration of its functional ideal. In this romanticism, High-Tech architecture is, of course, no different in spirit—if totally different in form—from all the romantic architecture of the past.”
—Dan Cruickshank (b. 1949)