Choice architecture describes the way in which decisions may (and can) be influenced by how the choices are presented (in order to influence the outcome), and is a term used by Cass Sunstein and economist Richard Thaler in the 2008 book Nudge: Improving Decisions about Health, Wealth, and Happiness. Parallels are drawn between choice architecture and traditional architecture.
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Famous quotes containing the words choice and/or architecture:
“People are capable of doing an awful lot when they have no choice and I had no choice. Courage is when you have choices.”
—Terry Anderson, U.S. hostage. International Herald Tribune (Paris, May 6, 1992)
“No architecture is so haughty as that which is simple.”
—John Ruskin (1819–1900)