Choice architecture describes the way in which decisions may (and can) be influenced by how the choices are presented (in order to influence the outcome), and is a term used by Cass Sunstein and economist Richard Thaler in the 2008 book Nudge: Improving Decisions about Health, Wealth, and Happiness. Parallels are drawn between choice architecture and traditional architecture.
Read more about Choice Architecture: 'Choice Architecture' Concept, Terminology, See Also
Famous quotes containing the words choice and/or architecture:
“Blunders are an inescapable feature of war, because choice in military affairs lies generally between the bad and the worse.”
—Allan Massie (b. 1938)
“It seems a fantastic paradox, but it is nevertheless a most important truth, that no architecture can be truly noble which is not imperfect.”
—John Ruskin (1819–1900)