Choice-supportive Bias - Memory Storage

Memory Storage

Human beings are blessed with having an intelligent and complex mind, which allows us to remember our past, be able to optimize the present, and plan for the future. Remembering involves a complex interaction between the current environment, what one expects to remember, and what is retained from the past. The mechanisms of the brain that allow memory storage and retrieval serve us well most of the time, but occasionally get us into trouble.

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