Music Video
The video was directed by Marc Webb and was filmed in New York. It shows scenes of panic and despair at what is apparently the "end of the world". The centerpiece or focal point of the action is an hourglass that is quickly running out. The implication here is that darkness and death will descend when the last grains of sand have fallen through the bottleneck to the bottom. The song's last line "I promise I'll do anything you ask... this time" therefore seems both futile and ironic in that there apparently is not going to be an opportunity to make amends.
After the lyrics finish lead singer Gary Lightbody walks up and inverts the hourglass. The video fades out to the song's guitar riff repeating.
Read more about this topic: Chocolate (Snow Patrol Song)
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