Collaboration
During the first quarter of 2010, China Education Resources initiated a joint promotional campaign in China with the Coca-Cola Company promoting Qoo, a non-carbonated beverage targeting the youth market. Coca-cola Company successfully distributed over 100,000 promotional packages in the Beijing area each consisting of a large bottle of Qoo and a CD from China Education Resources which contained ten English courses and a link to China Education Resources education portal which gave the user access to online tutorial courses and a memory game to help students learn English.
Overall, China Education Resources is helping to transform the curriculum of the world's largest educational system. Recognizing the need for increased accessibility to address education reform policy changes, China Education Resource has created educational tools and curricula for China's entire kindergarten through twelfth grade system. By implementing goals of converting the existing educational system from memory-based learning to creative thinking and utilizing a more interactive approach to embrace a world-based economy, the company is playing an important role in positioning China's educational system reform.
Read more about this topic: China Education Resources