Industry Support
In early March 2009, Warner Bros announced that they would be supporting the CBHD format, launching with titles including the Harry Potter series and Blood Diamond, with discs selling for between 50 and 70 yuan (roughly $7.25 to $10.15). According to an August 2009 television story by TV-Tokyo, CBHD was outselling rival Blu-ray by a margin of 3 to 1 in China (due to heavy advertisement and favored backing from the government). In September 2009, Universal Studios and National Geographic announced their support for the format. Additionally adding support for the format are Paramount Pictures (US), Celestial (HK/CN) and BBC/Discovery (UK/US).
Read more about this topic: China Blue High-definition Disc
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