Logistics
With the help of hospital staff, Child's Play volunteers set up gift wishlists on Amazon.com, full of video games, books, toys, and movies. When the hospital's wishlist is completed, they are then added to the map on the Child's Play website.Instead of buying items off the wishlists users can donate money through PayPal or check. This money is distributed to the hospitals, paying for pediatric research, facility improvements, etc. During the month of October, the webmasters of Penny Arcade make a big kickoff announcement, which then gets spread by the online community through blog posts, news links, and forum avatars.
The charity also has a space for corporate sponsors who have donated gifts, cash, or traffic. The sponsors also earn a corporate sponsorship level (Silver, Gold and Platinum) and get linked back on both Penny-Arcade.com and Childsplaycharity.org. These sponsors include several video game marathons such as the Mario Marathon and Desert Bus for Hope.
Read more about this topic: Child's Play (charity)