A Chief Creative Officer (CCO) is the highest ranking position of the creative team within a company. Depending on the type of company, this position may be responsible for the overall look and feel of marketing collateral, media, and branding associated with the organization. The CCO may also be charged with managing, developing, and leading the team (or teams) of creative directors, art directors, designers, copywriters, etc. responsible for client projects.
A Chief Creative Officer typically has significant authority and reports directly to the Chief Executive Officer (CEO) of a company. He/she is responsible for not only managing the company's creative team(s), but also developing the verbal and visual style of client work. The individual in this role is also responsible for setting the standard for quality of work, client interaction, developing the company's creative process, and delivering projects on-time.
CCOs are typically found in organizations who sell a creative-based product such as advertising agencies, design studios, etc. In some organizations, the CCO may also be referred to as a Creative Director or Executive Creative Director.
Some Chief Creative Officers include:
Bradford Shellhammer of Fab.com
Clive Davis of Sony Music Entertainment
Hugh Hefner of Playboy Enterprises
Geoff Johns of DC Entertainment
John Lasseter of Walt Disney Animation Studios and Pixar Animation Studios
Joe Quesada of Marvel Entertainment
Mike Verdu formerly of Zynga
Christopher Bailey CCO of Burberry
Jeffrey Alters of Jeffrey Alters Jewelry
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Famous quotes containing the words chief, creative and/or officer:
“Lincoln becomes the American solar myth, the chief butt of American credulity and sentimentality.”
—H.L. (Henry Lewis)
“For a creative writer possession of the truth is less important than emotional sincerity.”
—George Orwell (19031950)
“The duties which a police officer owes to the state are of a most exacting nature. No one is compelled to choose the profession of a police officer, but having chosen it, everyone is obliged to live up to the standard of its requirements. To join in that high enterprise means the surrender of much individual freedom.”
—Calvin Coolidge (18721933)