The Apprentice Make-your-own-ad Contest
The 2007 Tahoe was featured on and promoted through Donald Trump's TV series, The Apprentice, where the two teams put together a show for the top General Motors employees to learn about the new Tahoe. Also, The Apprentice sponsored an online contest in which anyone could create a commercial for the new Tahoe by entering text captions into the provided video clips; the winner's ad would air on national television. This viral marketing campaign initially appeared to backfire however, when hundreds of environmentally conscious parodies flooded YouTube and Chevy's website critiquing the vehicle for its low gas mileage. Over 400 negative ads were created in total, however over 20,000 positive ads were created making the campaign, according to Chevrolet, a success, despite the negative media attention.
Read more about this topic: Chevrolet Tahoe
Famous quotes containing the word contest:
“Theologians should not be ashamed to admit that they cannot enter a contest with such antagonists [the sceptics], and that they do not want to expose the Gospel truths to such an attack. The ship of Jesus Christ is not made for sailing on this stormy sea, but for taking shelter from this tempest in the haven of faith.”
—Pierre Bayle (1647–1706)