The Apprentice Make-your-own-ad Contest
The 2007 Tahoe was featured on and promoted through Donald Trump's TV series, The Apprentice, where the two teams put together a show for the top General Motors employees to learn about the new Tahoe. Also, The Apprentice sponsored an online contest in which anyone could create a commercial for the new Tahoe by entering text captions into the provided video clips; the winner's ad would air on national television. This viral marketing campaign initially appeared to backfire however, when hundreds of environmentally conscious parodies flooded YouTube and Chevy's website critiquing the vehicle for its low gas mileage. Over 400 negative ads were created in total, however over 20,000 positive ads were created making the campaign, according to Chevrolet, a success, despite the negative media attention.
Read more about this topic: Chevrolet Tahoe
Famous quotes containing the word contest:
“It is odd but agitation or contest of any kind gives a rebound to my spirits and sets me up for a time.”
—George Gordon Noel Byron (1788–1824)