Early History
Installed in Brazil since January 1925, General Motors restricted itself to assemble, and then, manufacturing pick-ups, utilities and trucks until the mid-1960s. Only then was decided to produce its first national Chevrolet.
The options oscillated between the large American cars from the traditional car line, like the Impala, and the lighter and economical models from German subsidiary Opel - Kadett, Olympia, Rekord and Commodore - that came to Brazil imported in small quantities. After hesitating between the small Kadett and the large Rekord/Commodore line, GMB opted for the second one, but later introduced the Kadett too.
On November 23, 1966, in a Press Conference at the Club Atlético Paulistano, in São Paulo, GM announced the start of Project 676, the future Chevrolet Opala.
Read more about this topic: Chevrolet Opala
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