Avalon Ballroom
The Avalon Ballroom, 1268 Sutter Street, San Francisco became the Family Dog's main venue. Here the Family Dog held a series of legendary concerts between April 1966 and November 1968. Their shows were a mix of artists, from rock to blues, soul, Indian, to rock and roll. To promote their concerts, Family Dog published a series of innovative psychedelic posters, handbills and other ephemera, created by a group of prominent young San Francisco artists including Alton Kelley and Stanley Mouse (Mouse Studios), Rick Griffin, Steve Renick and Victor Moscoso. Often printed using intensely colored fluorescent inks, they typically featured a mixture of found images and specially drawn artwork. The posters of Griffin, Mouse and Kelly, in particular, were known for the intricate and highly stylized hand-lettering in which the concert details were written out, which sometimes took considerable time and effort to decipher. Original Avalon posters are now collector's items.
Helms was also involved in joint productions/promotions at the Fillmore, Longshoreman's Hall, and Haight Street's Straight Theater (not all formal Family Dog Dance-Concerts).
Read more about this topic: Chet Helms