Qoros
Its first car making joint venture with a foreign firm, Qoros was established by Chery in cooperation with an Israeli company, Israel Corporation, in 2007 and may begin selling models as early as 2013. Set to unveil a sedan atop a brand-new platform at the 2013 Shanghai Auto Show, Qoros' debut models will not be electric vehicles (as some sources may have reported). A proposed production base for the venture will be built in Changshu, Jiangsu province, and become operational in 2012. Production capacity will be 150,000 units a year, but the location may not run at full capacity until 2015 or 2016. While Qoros professes its desire to sell to young city dwellers in China and Europe, the brand could very well target fast-growing countries in the Middle East as well as later sell electric vehicles in warm, tiny Israel. The company does have plans to include electric vehicles in its lineup.
High quality Qoros cars are built with components and systems from foreign suppliers such as American Visteon and French Valeo. Its engine design also required assistance from a foreign firm, and Qoros has attracted western talent including former employees of Volkswagen and Mini. It has sites in Austria and Germany as of 2012.
Although initially known as Chery Quantum Auto Co Ltd, its legal name is now Qoros Auto Co Ltd. The eponymous brand name sounds like the English word "chorus".
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