In fluid mechanics, the Cheerios effect is the tendency for small wettable floating objects to attract one another. An example of the Cheerios effect is the phenomenon whereby breakfast cereal tends to clump together or cling to the sides of a bowl of milk. It is named for the breakfast cereal Cheerios and is due to surface tension and buoyancy. The same effect governs the behavior of bubbles on the surface of soft drinks.
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“The pleasure of one’s effect on other people still exists in age—what’s called making a hit. But the hit is much rarer and made of different stuff.”
—Enid Bagnold (1889–1981)