Commercial Effect
Burberry claimed in 2007 that the widespread fashion in the UK of wearing its brand of check was being supplied by counterfeit versions of the clothing and that Britain accounted for less than 10% of the brands sales In response to the rise in popularity of the Burberry brand Christopher Bailey, who has responsible for the company’s overall image including all advertising, corporate art direction, store design and visuals as well as the design of all Burberry collections and product lines said in 2008 "I'm proud we had such a democratic appeal".
The large supermarket chain Asda has attempted to trademark the word "chav" for a new line of confectionery. A spokeswoman said: "With slogans from characters in shows such as Little Britain and The Catherine Tate Show providing us with more and more contemporary slang, our Whatever sweets – now nicknamed chav hearts – have become very popular with kids and grown-ups alike. We thought we needed to give them some respect and have decided to trademark our sweets."
Read more about this topic: Chav, Stereotype
Famous quotes containing the words commercial and/or effect:
“It is only by not paying one’s bills that one can hope to live in the memory of the commercial classes.”
—Oscar Wilde (1854–1900)
“This is the great truth life has to teach us ... that gratification of our individual desires and expression of our personal preferences without consideration for their effect upon others brings in the end nothing but ruin and devastation.”
—Hortense Odlum (1892–?)