Chaumet Period: Resurgence of The Brand (1944-1987)
In the wake of the post-war years, Chaumet stood out as a precursor, embodying the taste and creativity of the Parisian woman. Chaumet adapted the ‘New Look’ of the pioneers Christian Dior and Yves Saint Laurent, attracting the fashionable women of the time.
In 1958, the sons of Marcel Chaumet, Jacques and Pierre, were appointed executive directors of the House. They took over the Breguet brand in 1970. François Bodet, a Maison Chaumet executive, renewed the brand and positioned Breguet in the high end watchmaking segment.
The 1970s were marked by originality and unconventional combinations, such as pairings of diamonds, coral and peridot mounted on yellow gold. The Lien ring, a circle encompassed by a gold loop in the centre, was created in 1977. In the 1980s, diamonds were added to the base and the ring was produced in white gold with a double circle. In the mid-1990s, the Lien became a cross, before making way in 2002 for a Lien set with diamonds. A ‘Premiers Liens’ collection was launched in 2007, in yellow, white and pink gold versions.
Famous quotes containing the words resurgence and/or brand:
“By now, legions of tireless essayists and op-ed columnists have dressed feminists down for making such a fuss about entering the professions and earning equal pay that everyone’s attention has been distracted from the important contributions of mothers working at home. This judgment presumes, of course, that prior to the resurgence of feminism in the ‘70s, housewives and mothers enjoyed wide recognition and honor. This was not exactly the case.”
—Mary Kay Blakely (20th century)
“We should always remember that the work of art is invariably the creation of a new world, so that the first thing we should do is to study that new world as closely as possible, approaching it as something brand new, having no obvious connection with the worlds we already know. When this new world has been closely studied, then and only then let us examine its links with other worlds, other branches of knowledge.”
—Vladimir Nabokov (1899–1977)