Chatelaine and World War II
The editor of the magazine from 1929 to 1952 was Byrne Hope Sanders. Sanders took some time off from the magazine during World War II after being Seconded to Ottawa. She was made a Companion of the Order of Canada for her work as head the Wartime Priced and Trade Board, where she implemented food rationing and set up a consumer council of women.
During the Second World War, Chatelaine participated in the media and propaganda frenzy by publishing cover images of young women in uniform, working on farms, and contributing to the war effort. After the war, as husbands returned home from overseas, the magazine immediately switched to images of ultra-femininity and articles on being the perfect wife in Canada's post-war climate. Also after the war, there was a sharp increase in articles about motherhood and family life. Editorials such as "Don't Delay Parenthood" (May 1946) were suitable companions to the "Baby Boom" period.
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