Student Marketing Campaign
From June to September 2012, Chartered Accountants Ireland ran a comprehensive marketing campaign throughout the island of Ireland using adverstising on radio, outdoor, TV and online media. This campaign included sponsorship of the 'Celebrity Mastermind' programme on TV3. Chartered Accountants Ireland also ran seven careers briefings across Dublin, Cork and Belfast. The campaign resulted in a doubling of enquiries from potential students as compared to the previous year.
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